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There is a growing need to research our online business before taking the plunge. Many people quickly get disillusioned because they find out too late that they have made the wrong choice. Even though there is an upward trend in the establishment of online businesses, many people find themselves failing and not achieving excellence because they had made the wrong business choice due to lack of proper research. In this article we will be looking at some pointers that will help you in making the right business choice. Making the right choice will directly affect your level of success in your particular niche.

When choosing an online business especially as an affiliate, you want to join forces with a company that offers products that are unique in some way – it may be that they are new to the market place and are in high demand or it may well be an existing product that has been improved in some way or the other. Whatever the product is, you should be able to answer in the affirmative to the question “apart from the business opportunity, would this product be of interest to me and also to others? If you cannot honestly answer “Yes!” to this then you probably need to keep on looking.

You ideal online business should have a well established marketing system. By this I mean you should have access to a marketing system that is fully automated so that you do not have to present 24/7 for your business to function. Your marketing system should be able to operate independent of you – this frees up your time to engage in even more opportunities and therefore increase your earning potential.

It is important that whatever business you engage in also has the potential for expansion. The potential for growth should be geographically as well as in relation to the products available for sale. This ensures that you do not find yourself in a saturated market where the competition becomes very fierce.

You need to research the company management as part of your background work You have to see yourself as if you are in a partnership of some sort because you are and you will have to work with these individuals for some time. Have they been in the industry for a long time? Have they got a proven track record in business as well as in the industry? What are their long-term goals? The point here is that you increase your chances of success when you align yourself with successful people. Also, the chances are higher that you will respect their input into your business and development if you are convinced that they know what they are doing. My advice is that you should not compromise on this point.

In the course of doing your research into businesses, you will most likely come across other information that will either serve to convince you of your new found opportunity or it will create doubts in your mind. Ultimately you will need to follow your gut feeling after a period of research. You will almost always be right.

Researching a business online is really the first step towards business success as an online entrepreneur. Do this step right and it will reap dividends for years to come. I know you have taken the time to read this article but reading alone will not profit you much. What you need to succeed is to take the right kind of action, so dig in you heels and do your background research thoroughly and your due diligence will lead ultimately to success.

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Over the past few years, online marketing has become a fast paced, competitive world to keep ahead of. But as people use social networking sites more than ever before it provides a large opportunity for small businesses and large companies to reach their targeted consumers. The term Social Media Optimisation was introduced back in 2006 to tap the new social networking hype created by the Internet. The social networking sites provided a very good means to reach a huge mass of consumers. That eventually gave rise to the need to optimize the content that is presented to them. For the past few years the exponential growth of this area of the Internet has been proven by the supremacy of some big players such as Facebook, Twitter and LinkedIn which all boosted the above concept. Many people are of the view that Social Media Optimisation will see the end of SEO, but we consider SMO to be another element alongside effective and ethical SEO for a successful online marketing drive. A well designed and implemented SMO strategy can help yield an outstanding Search Engine Optimisation benefit.

The internet marketer who created the term SMO believes that there are some factors that are important in quality SMO such as:

1.Creating applicable content that can be shared among the customer

2.Continuous communication with/and rewarding your readers

3.Encouraging them to use their thoughts and contents to share with others

This use of social media optimization is more than just getting your content out to the world for customers to read, it is also used in maintaining an online reputation, building a brand, building link popularity, supporting customer relationship management and providing other high quality external sources linking back to one website. Facebook has been a major player in the social arena in the last few years. It has grown tremendously since its development and is the most used social media in the world. In terms of SMO, Facebook provides you with the ability to create your own content with your own page and share it with a highly targeted selection of consumers that can be segmented easily.

Twitter is a relatively new online socialite but it has 75 million users tweeting. They have taken the idea of a ‘Status Update’ and turned it into a worldwide communication channel that provides users with practically live updates in a multitude of different categories from businesses to celebrities. In terms of Social Media Optimisation, Twitter allows businesses to gather a following of customers or fans and market to them with relevant up to date content and links back to the company’s website.

So a Social Media Optimisation campaign can be a very effective means of building your brand and a great source of leads from prospects that already enjoy or like your brand. Basic SEM and SEO techniques are important to driving traffic to your business’s site, SMO just provides another new and extremely effective strategy that will build brand awareness and engagement and create two way communication that affects the rest of your overall marketing strategy.

As a leading social media marketing agency in UK, Enlightenment Business Solutions offers social media optimisation services to promote your business through social media such, as online communities, blogs, forums, videos and more.